To be honest, I’m not one of advertising’s intellectuals.
I’m not even a particularly good writer either – I don’t write, so much as type the same way I speak – there are many cleverer people writing about advertising than me.
I suppose I’ve been pretty successful over the years because I’m just an ordinary bloke, like the ordinary, everyday people we mainly advertise to. You know, not the elite one percent that advertising is full of…
This wonderful industry that I love is also full of Bullshit.
Some people talk in riddles even I couldn’t be bothered to decipher, so why would a mom buying her weekly shop?
I don’t have all the answers, but I’m sure I have some.
So feel free to agree or disagree, it’s a bit like advertising itself – it’s not a matter of life or death.
It’s just a blog.
Cheers
G
Reckon bullshit isn’t just lying through your teeth
I mean, it’s also putting on a front – pretending
So, we now have people, who are promoted (to levels of incompetence, as it were) in recognition of their ability to make decisions.
Never mind that the decisions are often flawed.
What’s important is they make an instant decision
So, while those who are really trying to find a solution to a problem are deep in thought, the bullshitter just speaks his ‘mind’.
Then sticks to it
Reminds me of what they said about truth and lies – while the truth is putting on its boots, the lie is already halfway across the world.
Of course, once promoted, a bullshit king has to perpetuate his ‘aura’
And continue to make fast but flawed decisions
Over time, the bullshit artist may get found out
But by then, he’s gone on to another higher-paying job