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Archive for September, 2015

I was chatting with my mentor, Dave Trott the other day.

It’s always an enjoyable refresher course in many things.

In June 1980, he opened Gold Greenlees Trott.

Very shortly afterwards, I was fortunate enough to be the first creative bod Trotty hired (it was a serendipitous event but that’s a story in itself).

I worked for him until late 1989.

He taught me pretty much everything I know about advertising.

But only a fraction of what he knows.

However, he also taught me about many other things.

If you read his brilliant blog or equally brilliant books, you can’t fault his unerring logic and common sense.

They relate to advertising, for sure, but they’re lessons in life, ways of being.

I soaked all this up for almost ten years.

But he was never my boss.

He reminded me of that the other day – “I wasn’t a boss, I was a coach, that’s why it worked for you. I didn’t make you do anything, just showed you how to do what you wanted to do – the rest was all you.”

A big distinction, and I’ve experienced ‘bosses’ subsequently.

They boss people around, tell them what to do and what not to do, bollock them if they do something wrong (and are usually stingy with praise if they do something right).

Trotty never did that.

He didn’t FORCE any of us to do ANYTHING.

Instead he hired people who wanted to do what he wanted, and showed them the way.

If anyone, for a second, doubts the validity of that management style, the GGT he created went on to be voted by USA’s Ad Age magazine as ‘The Most Creative Agency In The World’.

I’m incredibly proud and blessed to have played a part in that, and it’s a lesson I’ve tried to live by as a manager of people.

It sure beats trying to bully people into doing things they simply don’t want to.

So maybe the expression shouldn’t be “Like A Boss”.

But “Like A Coach”. (more…)

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